News of a new CEO taking over at Volkswagen Group are no longer rumors. The company announced today that Herbert Diess, Volkswagen brand chief, will succeed Matthias Mueller as CEO of the overarching company that oversees several brands. Along with announcing the new CEO, VW Group also announced a major restricting of its brands, dividing them up into six new business areas.
VW Group’s brands, which include Volkswagen, Audi, Porsche, Bentley, Skoda, and others will be put into three groups – Volume, Premium, and Super Premium. One business area will be dedicated to China while another would be dedicated to its Truck & Bus division. Other areas VW Group will focus include research and development, sales, and production. VW Group hopes the new management system will streamline the company, quickening the decision-making process.
The Volkswagen Group’s goal is and remains to align the company and its brands with future needs, to safeguard its position among the leaders of the international automotive industry with innovativeness and profitability and to be instrumental in shaping tomorrow’s personal mobility with the strength of our Group brands,” said Chairman of the Supervisory Board Hans Dieter Pötsch in the statement announcing the changes. “Herbert Diess is the right manager to do that. In realigning the Volkswagen brand, he has demonstrated to impressive effect the speed and rigor with which he can implement radical transformation processes. This accomplishment makes him predestined to fully implement our Strategy 2025 in the decisive years that are now to follow.”
Diess came to Volkswagen in mid-2015 after holding an executive position at BMW. He arrived at VW before the diesel emissions scandal broke, which is something the company has been trying to move past ever since.
Along with Diess, there were other changes in management at the company. Francisco Javier Garcia Sanz, head of Procurement, is leaving the company. Oliver Blume, Chairman of the Board of Management at Porsche, will belong to the Group’s top governing body going forward. Gunnar Kilian, who was Secretary-General of the Volkswagen Group Works Council, is appointed to Group Board of Management for Human Resources.