When Lamborghini announced it was making an SUV, enthusiasts weren’t too happy about it.
But now Lamborghini is proving why the Urus is important to its lineup, and why Ferrari is following in Lamborghini’s footsteps with an SUV of its own. Speaking to CNBC, Lamborghini CEO Stefano Domenicali said sales and orders for the new Urus have been “terrific,” and that the reaction of the customer is “really fantastic.” This is despite its hefty starting price of around $200,000.
According to Domenicali, Lamborghini will end 2018 having produced around 5,000 units and more than 1,000 of those will be the Urus. By the end of next year, the Italian automaker will be producing around 8,000 units and more than half will be comprise of the Urus.
He added that 70 percent of Urus buyers are new to the Lamborghini brand, but even more surprising, is how many buyers are women. The model is selling well in Russia and India, along with other other markets with bad roads, where the typical Lamborghini sports car doesn’t fare well.
So there you have it. No matter how upset you may be that Ferrari and Lamborghini are making SUVs, an automaker’s main goal is to make money. And well, SUVs are currently making money.